The idea was to have a logo that followed a recognised pattern and that was at the same time innovative and unconventional. As already mentioned, Ruth Kedar said the idea was to have 3 primary colours and a secondary one for the L to emphasise the fact that the company did not follow the rules. The colour scheme is original and eye-catching. ![]() Surely a company like Google has not chosen the colours of its brand at random. The multicoloured G was created as an alternative for the company and it’s now used in Google products such as cups and services such as Google Pay.īut let’s go back to the main colours that Google uses: blue, red, yellow and green. The font Product Sans was used and the new logo, with the famous 4 colours, made the company look more youthful, cool and fresh. In 2015, Google revised the logo and implemented some improvements. In marketing, colour is used to convey a message and to stimulate specific emotions in consumers. That’s why she changed the order of the primary colours in the letters and coloured the L with green, a secondary colour. She wanted to make sure that Google was not portrayed as just another company, but as one that defies convention and is not afraid to break the rules. The founders then asked Ruth Kedar, an assistant professor at Stanford, to improve the logo design. The first logo from 1998 inspired the following ones using the 3 primary colours – blue, red and yellow – plus a secondary one, green. Since its invention in 1998 by Stanford University students Larry Page and Sergey Brin, the logo has evolved into the icon it is today. Watch my video to know more about the meaning of colours in Google’s logo or read the post! Finding a more iconic and recognisable logo than Google’s must be difficult! It is therefore not surprising to know that the company did not choose the colours of the logo by accident.
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